Beatriz Lopez-Bonetti

Beatriz Lopez-Bonetti

Media Fellow for The Institute for Human Ecology

Mrs. Lopez specializes in marketing research and has conducted qualitative and quantitative tests and statistical analysis to identify product appeal, customer content preference and consumer behavior for use in company product and market strategy development.  She has directed and executed marketing research, strategic planning, budgeting and monetary goals for a start-up organization which led to the development of breakthrough technology seeking protection of families from harmful media. Mrs. Lopez managed relationships with national membership organizations including family, religious and civic groups using the collected market data to execute integrated communications and outreach plans to ensure strategic communications with their audiences.